Job Description
Job title: Marketing Specialist
Company: ROYALTEA CANADA
Location: Unit 3 – 77 Milliken Blvd, Scarborough, Ontario M1V 2R4
Job Type: Permanent Full-time, 30 hours per week (Day, Morning, Evening)
Salary: $38.00 per hour
Qualifications & Requirements
• Education: College, CEGEP, or university diploma/degree
• Experience: 1 year to less than 2 years of professional marketing experience
• Technical Skills: Familiarity with social media platforms (Instagram, TikTok, XiaoHongShu), e-commerce platforms (Shopify), basic email marketing tools, and graphic design tools (Canva or Adobe Creative Suite).
• Key Attributes: High attention to detail, strong organizational skills, creativity, and a customer-focused mindset.
• Languages: Excellent professional written and oral English is required.
• Language Asset: Bilingualism in English and Mandarin/Cantonese is highly preferred to effectively communicate with our diverse supplier network and B2B client base.
Responsibilities & Tasks
• Digital & E-commerce Marketing: Plan, direct, and execute online marketing campaigns and website promotions to drive high-intent business traffic to our Shopify platform.
• Content Creation & Copywriting: Gather, research, and prepare marketing materials. Write compelling product copy and website content for new stock arrivals (syrups, toppings, seasonal flavors).
• Social Media & Content Creation: Own our social media presence (primarily Instagram, TikTok, and RED). Gather, research, and film high-quality photo/video content featuring our ingredients, drink recipes, and catering setups.
• B2B Collateral Design: Assist in the preparation, design, and distribution of physical and digital product brochures, wholesale catalogs, price lists, and email newsletters.
• Campaign & Event Coordination: Plan and coordinate special promotional events, sample box distributions, and holiday marketing campaigns.
• Market Analysis: Conduct surveys and analyze buying data to understand the shifting preferences of both retail consumers and wholesale cafe owners.
• Client Engagement & Database Management: Maintain and manage our digital database and advise wholesale clients on the best promotional strategies to use for our products in their own stores.
How to Apply
If you have a passion for marketing, e-commerce, and the booming beverage industry, we want to hear from you!
Please send your Resume and a Cover Letter directly to hiring@royalteacanada.com
Royaltea Canada is an equal opportunity employer. We thank all applicants for their interest, however, only those selected for an interview will be contacted.